Wacoal Retail Re-launch

Wacoal Retail Re-launch

<'Key Visual> Brand Ambassador Hamasaki Ayumi, Japanese Diva
Big Banner at Popular Shopping Mall
Lightbox Display at Store
Unified Store Design
Detail Face to Face Interview, including Comfortability check.


– Send a Clear Message of “Genuine Japanese Quality and True Comfort” through Authorized Distribution

<Story Behind>

– Wacoal launched one time in 90s, but it ended in failure, due to lack of careful planning. After that market has been dominant with parallel imported products.


– Outstanding Key Visual featuring Celebrity. Set Unified Store Design to get Clear Recognition to the brand. Careful Research are basic of them.



A Japanese Full-service Agency

Digital Interaction Focus

TEL: +84 8 3910 3285

EMAIL: reception@flix.com.vn