Wacoal Retail Re-launch
<MISSion>
– Send a Clear Message of “Genuine Japanese Quality and True Comfort” through Authorized Distribution
<Story Behind>
– Wacoal launched one time in 90s, but it ended in failure, due to lack of careful planning. After that market has been dominant with parallel imported products.
<Methodology>
– Outstanding Key Visual featuring Celebrity. Set Unified Store Design to get Clear Recognition to the brand. Careful Research are basic of them.