INNOVA Full Model Change

INNOVA Full Model Change

Big Bang, Multi Media, Informative 

Main – 30 seconds (TVC, Cinema, OOH, Digital)


  • To Create “It is a BIG Issue” perception among Target Audience

              Target  : Young Family, the First time Buyer

              BIG Issue? : This is the Long-Awaiting Full Model Change 
                                    after 12 years of the 1st Generation Launch


  • True Family Car.

= 3 Row seats with 8 passenger capacity is the best for Vietnam Family Style.


  • Key Visual 

– Grand Launch feeling.

  • Motion Picture

– 1 Main 30 Seconds TVC with 5 Subsidiary version to explain each Function

  • Press Conference

– Big Style Press Conference Combine with Test Drive 

Test Drive is the Best way to understand advantages of New INNOVA  

<Motion Picture>



A Japanese Full-service Agency

Digital Interaction Focus

TEL: +84 8 3910 3285

EMAIL: reception@flix.com.vn