INNOVA Full Model Change
Big Bang, Multi Media, Informative
Main – 30 seconds (TVC, Cinema, OOH, Digital)
<Mission>
- To Create “It is a BIG Issue” perception among Target Audience
Target : Young Family, the First time Buyer
BIG Issue? : This is the Long-Awaiting Full Model Change
after 12 years of the 1st Generation Launch
<Message>
- True Family Car.
= 3 Row seats with 8 passenger capacity is the best for Vietnam Family Style.
<Methodology>
- Key Visual
– Grand Launch feeling.
- Motion Picture
– 1 Main 30 Seconds TVC with 5 Subsidiary version to explain each Function
- Press Conference
– Big Style Press Conference Combine with Test Drive
Test Drive is the Best way to understand advantages of New INNOVA