TOYOTA FANPAGE Management
<Mission>
– To make TOYOTA FANPAGE be one of Main Communication Tool with Market.
<Methodology>
– Continuous Optimization of resources allocation to create better contents, OTS increasement and other methodology
1. Set Monthly Target of (a) Engagement and (b) Followers.
2. Change Budget Allocation day by day, time by time by checking situation of (a) and (b).
= Daily Practice of OODA loop. Budget Allocation is Not only “Between Contents and Ads” But also “Between Contents Format(*)
(*) e.g Video Format can get Engagement more than Graphic/Text Format, but it is Costly.
<Achievement>
- Increase Number of Fans 12%. Escape from the bottom rank among competitors.
- 1,300 submissions to the contest mostly from young people.
- Great amplification from media news during and after the event.