NO QUALITY. NO LIFE.
Full scale, Long term, Comprehensive
project announcement
To Impress, SUBOI– a Young Rapper and TOYOTA – an Automobile Giant have Different Look,
But has Same Sincerity in the bottom of them.
It is “Pursue Quality” in any moment.
INNOVA VENTURER - ADVENTURE TO THE NEW
- Red Bodycolor with Metal-Silver Accent is Product enhancement points.
- Boast Project Awareness by Applying Unified First Frame with Sound-Logo to all Motion Pictures
INNOVA - Color of Family, Color of Fun
Emphasis “Multi” and 8 seats
VIOS - Break Through
Approach to Young with Stylish way
WIGO - Catch the Fun Moment
This Motion Picture follows Smart Phone Screen shape, Vertical Direction, considering Target Audience.
ALL Line-Up – Fun with TOYOTA
To Express TOYOTA main product Attractiveness as a culmination of the Project
CAMRY – Beautiful Monster
To Express TOYOTA main product Attractiveness as a culmination of the Project
<Related Service>
EM60 – Quick check and maintenance
TOYOTA Financial services
TOYOTA Insurance
FACTORY Introduction
To Impress TOYOTA’s Human-Centric Philosophy by using Hand as a representative of Work.
<Event>
MOTOR SHOW TOYOTA Booth
Press Conference to announce the Project
Annual Dealership Conference
Red Bodycolor with Metal-Silver Accent is Product enhancement points.
Boast Project Awareness by Applying Unified First Frame with Sound-Logo to all Motion Pictures
<MISSION>
- To Change brand perception to be Young & Stylish
- Target toYoung First time Buyer at Motorization time
<DONE>
- NO QUALITY. NO LIFE. as Project Slogan
- SUBOI as Project Ambassador
- 11 Motion Pictures, 11 Key Visual Graphics, 5 Events, Original Logo
- 1109 Posts on SNS – Open Exclusive Fanpage for the Project = SUBOI x t.
- 3 years Long
<ACHIEVEMENT>
- Up Brand Reputation -DAZIKZAK®-
Likeness up 25% 0.20 -> 0.25
- Get Attention from Young – FACEBOOK –
- Overwhelm Netizen Society -FACEBOOK, YOUTUBE-