Portfolio

01. NO QUALITY. NO LIFE.

01. NO QUALITY. NO LIFE.

Full scale, Long term, Comprehensive

project announcement

 

To Impress, SUBOI– a Young Rapper and TOYOTA – an Automobile Giant have Different Look

But has Same Sincerity in the bottom of them.

It is “Pursue Quality” in any moment.

 


INNOVA VENTURER - ADVENTURE TO THE NEW

  • Red Bodycolor with Metal-Silver Accent is Product enhancement points.
  • Boast Project Awareness by Applying Unified First Frame with Sound-Logo to all Motion Pictures  


INNOVA - Color of Family, Color of Fun

  Emphasis “Multi” and 8 seats


VIOS - Break Through

Approach to Young with Stylish way




WIGO - Catch the Fun Moment

This Motion Picture follows Smart Phone Screen shape, Vertical Direction, considering Target Audience.

 
ALL Line-Up  – Fun with TOYOTA

To Express TOYOTA main product Attractiveness as a culmination of the Project

CAMRY – Beautiful Monster

To Express TOYOTA main product Attractiveness as a culmination of the Project

<Related Service>

EM60 – Quick check and maintenance
TOYOTA Financial services
TOYOTA Insurance
FACTORY Introduction

To Impress TOYOTA’s Human-Centric Philosophy by using Hand as a representative of Work.

<Event>

MOTOR SHOW TOYOTA Booth
Press Conference to announce the Project
Annual Dealership Conference

Red Bodycolor with Metal-Silver Accent is Product enhancement points.

Boast Project Awareness by Applying Unified First Frame with Sound-Logo to all Motion Pictures 

 <MISSION>

  • To Change brand perception to be Young & Stylish                                            
  • Target toYoung First time Buyer at Motorization time

 <DONE>

  • NO QUALITY. NO LIFE. as Project Slogan
  • SUBOI as Project Ambassador
  • 11 Motion Pictures, 11 Key Visual Graphics, 5 Events, Original Logo
  • 1109 Posts on SNS – Open Exclusive Fanpage for the Project = SUBOI x t.
  • 3 years Long

 <ACHIEVEMENT>

  • Up Brand Reputation -DAZIKZAK®-

Likeness up 25% 0.20 -> 0.25

  • Get Attention from Young – FACEBOOK – 
Follower in the Young Segment up 17 K -> 70K (312% up)
  • Overwhelm Netizen Society -FACEBOOK, YOUTUBE-
Absolute No.1 in Total Viewers
1. TOYOTA 131 Million,
2. FORD 53 M,
3. VINFAST 24M
Date:

FLIX CO.,LTD (VIETNAM)

A Japanese Full-service Agency

Digital Interaction Focus

TEL: +84 8 3910 3285

EMAIL: reception@flix.com.vn