For the debut of TOYOTA’s new product YARIS, we created an integrated campaign that spanned out in both digital and traditional spheres, attracting youngsters as the targeted audience. The Online Painting Contest can be cited as the highlight event of this campaign
−Over 380,000 visitors in 3 weeks. (90% aged 15-29)
−1,300 submissions to the contest mostly from young people.
−Great amplification from media news during and after the event.
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