To improve the UX,UI of a website, several analysis we can conduct
- Heat map: monitor user behavior on web pages. The insight is represented by heat-maps to understand where most clicking, scrolling behavior… to improve the page elements for better UX, UI on pages.
- Form Analysis: monitor User Interaction on a form to understand issues of conversion of form completion
- A/B testing: We can test variations of web design to understand which design performs best for a defined objective on the page. The objective of the page could be better UX, UI, better conversion or certain action that we want to achieve on the pages.
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