Canon Year End Campaign


Year End Campaign

CANON wanted to break people’s

habit of storing photos in memory card and bring back the old charm of printing-out.

Flix came in with the digital campaign “Precious moment. Canon moment.”
that promotes sharing photos with personally customized messages.

The campaign yielded remarkable results, both in digital
performance and sales conversions.

The results:

−Effective digital media exposure with website traffic from social sharing.

−Display Banner CPD and CPM (Avg. CTR 0.16%)

−Google Search (Avg. CTR 10.64%)

−Facebook ads and seeding (947 engagement/post)

−8,219 SMS sent

−414,469 visits

−332,175 unique

visitors generate

−520,809 pageviews