A unique contest getting the attention of thousands photography lovers in Hanoi and HCMC, providing challenging assignments required creativity and professional techniques of participants.
Supported by a well-planned online registration & payment mechanism and digital channels of Facebook ads, hot influencers and forum.
−Over 340 photos posted on Canon Facebook Fan page
−Over 44,117 posts engagement
•Facebook ads clicks: 144%
•Hot influencers likes: 121%, comments: 111%
•Forum views: 246%, comments: 125%
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