Canon Photo Marathon Contest



A unique contest getting the attention of thousands photography lovers in Hanoi and HCMC, providing challenging assignments required creativity and professional techniques of participants.

Supported by a well-planned online registration & payment mechanism and digital channels of Facebook ads, hot influencers and forum.

The results:

−Over 340 photos posted on Canon Facebook Fan page

−Over 44,117 posts engagement

−Media KPI:

•Facebook ads clicks: 144%

•Hot influencers likes: 121%, comments: 111%

•Forum views: 246%, comments: 125%